Sales people, and professionals responsibility for winning business, who are truly effective because they
- value the role that sales plays in growing the business
- understand and believe in an ethical, consultative sales approach
- have mastered the fundamentals of good sales practice
- know how to build a real understanding of clients’ businesses and of their current and future needs
- know how to present solutions that motivate clients to buy
- relate well to a wide range of people
- have the presence and self assurance, and the belief in their products and services, to present themselves and the company with confidence, clarity and conviction
- enjoy the sales process